Digital Product Passports, made simple

Prepare your products for upcoming EU regulations and global transparency standards, without the complexity.

Create your first product

No credit card required

What is a Digital Product Passport?

A Digital Product Passport is a digital record of your product, accessible via a QR code.

It can include:

  • Materials and ingredients
  • Origin and supply chain
  • Certifications and compliance data

This allows customers, retailers, and regulators to access trusted product information with a single scan.

Why it matters

Regulations are changing

EU DPP requirements begin rolling out from 2027. Early preparation means less disruption.

Customers expect transparency

People want to know what they're buying: where it came from, what's in it, and how it was made.

Retail is evolving

QR codes are replacing traditional barcodes. Retailers and supply chains are moving to digital-first product data.

The problem

Most businesses today:

  • Store product data in spreadsheets, PDFs, and emails
  • Struggle to share compliance information with retailers
  • Have no single source of truth for product data
  • Are unsure how to prepare for new regulations
Compliance feels: Complex Compliance feels: Fragmented Compliance feels: Unclear

One platform. Everything connected.

  • Structure your product information in one place
  • Generate a compliant QR code linked to that data
  • Update content at any time, without reprinting
  • Share it with customers, retailers, and regulators

How it works

1

Add your product

2

Enter key information

3

Generate your QR code

4

Share it globally

What you can include

Ingredients and materials

Country of origin

Certifications

Sustainability data

Batch and traceability info

Documents

Brand story and product content

Built on global standards

GS1 Digital Link

Standards-compliant QR code format used by global retailers

EU DPP framework

Aligned with upcoming European Digital Product Passport requirements

Retail compatible

Works with existing retail and supply chain systems

Benefits

No need to reprint packaging: update data behind the QR code at any time
One source of truth for all your product information
Ready for EU and global regulations before they take effect
Build trust with customers through transparent product data
Works across markets: same QR code, any country

Get ready for Digital Product Passports

Create your first product

No credit card required

OwlQR is not a compliance tool. It's a way to make compliance simple, visible, and useful.