Digital Product Passports, made simple
Prepare your products for upcoming EU regulations and global transparency standards, without the complexity.
Create your first productNo credit card required
What is a Digital Product Passport?
A Digital Product Passport is a digital record of your product, accessible via a QR code.
It can include:
- Materials and ingredients
- Origin and supply chain
- Certifications and compliance data
This allows customers, retailers, and regulators to access trusted product information with a single scan.
Why it matters
Regulations are changing
EU DPP requirements begin rolling out from 2027. Early preparation means less disruption.
Customers expect transparency
People want to know what they're buying: where it came from, what's in it, and how it was made.
Retail is evolving
QR codes are replacing traditional barcodes. Retailers and supply chains are moving to digital-first product data.
The problem
Most businesses today:
- Store product data in spreadsheets, PDFs, and emails
- Struggle to share compliance information with retailers
- Have no single source of truth for product data
- Are unsure how to prepare for new regulations
One platform. Everything connected.
- Structure your product information in one place
- Generate a compliant QR code linked to that data
- Update content at any time, without reprinting
- Share it with customers, retailers, and regulators
How it works
Add your product
Enter key information
Generate your QR code
Share it globally
What you can include
Ingredients and materials
Country of origin
Certifications
Sustainability data
Batch and traceability info
Documents
Brand story and product content
Built on global standards
GS1 Digital Link
Standards-compliant QR code format used by global retailers
EU DPP framework
Aligned with upcoming European Digital Product Passport requirements
Retail compatible
Works with existing retail and supply chain systems
Benefits
Get ready for Digital Product Passports
Create your first productNo credit card required
OwlQR is not a compliance tool. It's a way to make compliance simple, visible, and useful.